The Role of Nostalgia and Identity in Legacy Giving
Four examples of fantastic legacy giving campaigns which tap into nostalgia and identity.
The Most Common Mistakes Charities Make in Legacy Fundraising (And How to Fix Them)
Can’t see the wood for the trees, learn from these 5 common mistakes in legacy fundraising.
The 5 Biggest Trends in Legacy Fundraising Right Now
The 5 Biggest Trends in Legacy Fundraising Right Now
Legacy fundraising is evolving rapidly, and charities that stay ahead of the trends will reap the rewards. With more people recognising the power of gifts in wills, there are exciting opportunities to engage new supporters and maximise long-term impact.