Younger Will-Makers Leading the Way in Charitable Legacies?
The changing demographics of will-makers.
Two Jamies: Exploring vulnerability and toxicity
Jamie Laing breaks down at the end of one of his ultra-marathons as part of his Comic Relief fundraising challenge
How to Work with Solicitors and Wealth Advisors to Increase Legacy Gifts
Partnering for Impact – Growing Legacy Gifts Together.
The Role of Nostalgia and Identity in Legacy Giving
Four examples of fantastic legacy giving campaigns which tap into nostalgia and identity.
The Most Common Mistakes Charities Make in Legacy Fundraising (And How to Fix Them)
Can’t see the wood for the trees, learn from these 5 common mistakes in legacy fundraising.
The 5 Biggest Trends in Legacy Fundraising Right Now
The 5 Biggest Trends in Legacy Fundraising Right Now
Legacy fundraising is evolving rapidly, and charities that stay ahead of the trends will reap the rewards. With more people recognising the power of gifts in wills, there are exciting opportunities to engage new supporters and maximise long-term impact.