Legacy giving is the most important income stream most charities understand least.
Sam Devlin Consulting works with charities in the UK and Australia on gifts in wills strategy, supporter insight, and the infrastructure that makes legacy programmes actually work.
The difficulty with legacy fundraising isn't usually effort. The difficulty is that the feedback loop is almost non-existent. Supporters make their decisions privately, over years, and most of them never tell you what they were thinking. That ambiguity makes it genuinely hard to know what to prioritise, and easy to copy what larger charities do without asking whether the logic transfers.
This is where Sam Devlin Consulting starts: with the supporters, not the programme.